Work Collection
About Ailurus
Ailurus Biotech is a start-up biotech company initiated at the University of Edinburgh student hub. It provides end-to-end solutions that enable protein engineering and production with exceptional efficiency on a massive scale using synthetic biology and AI, catering to customers such as individual bio-developers, academic users in life science research, hospital doctors, environment engineers, chemists and businesses.
My Role
Position : Design Lead Duration : 2021.04 ~ 2021.06 Product : Ailurus BioTech Website Website: https://www.ailurus.bio/ Twitter: https://twitter.com/AilurusBio
Extension - The Impossible Echo
After the internship, I made an speculative branding collaboration with Aesop named "The Impossible Echo" based on the company setting, promoting sustainability and its service.
Problem
Ailurus BioTech, a pioneering start-up biotech company, finds itself facing a significant challenge in its business growth due to its low reputation and lack of a strong brand identity. Ailurus BioTech struggles to attract customers and establish a solid foothold in the market.
Solution
We propose building an innovative service system that showcases our strong commitment to environmental stewardship and technological innovation.
The Impossible Echo
In collaboration with Aesop, we will create unique scents inspired by extinct species, delivering a powerful message about the importance of biodiversity conservation and raising awareness among consumers.
Can we smell an extinct flower again?
Plant cells contain enzymes that produce fragrant compounds, a design intricately incorporated into the plant's genetic plan. Thanks to recent advances in DNA testing methodologies, we possess the capability to decode these mysterious sequences derived from ancient plant specimens.
Smell the impossible,
and taste it too.
Moushwash Series
Modeling and packaging design
Aromatic Incense
Modeling and packaging design
Perfume Series
Modeling and packaging design
Aromatic Incense
Modeling and packaging design
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